Lifesight

Lifesight is a data intelligence company that specializes in unified marketing measurement and customer insights through an AI-powered platform. The company provides advanced analytics solutions that integrate data from various marketing channels, both online and offline. This integration delivers comprehensive insights into marketing effectiveness, helping businesses measure the impact of their marketing efforts on key performance indicators (KPIs) and optimize their marketing spend. Lifesight's platform employs methodologies such as Marketing Mix Modeling, Incrementality Testing, and Causal Attribution. These tools enable businesses to make data-driven decisions with clarity and confidence. Lifesight aims to transform abundant data into actionable intelligence, allowing teams to align marketing and finance goals while maximizing marketing impact. The company operates globally with a dedicated team, offering pilot programs and free trials for potential customers to experience the platform's capabilities.