ProspectBase

ProspectBase is a UK-based company that specializes in multi-channel Account-Based Marketing (ABM) solutions aimed at driving demand generation for B2B sales and marketing teams. With over 20 years of industry experience, the company focuses on delivering accurate, qualified leads through a data-driven approach that prioritizes in-house teams over third-party outsourcing. Headquartered in Newton Abbot, Devon, ProspectBase offers a full-funnel demand generation solution that includes ABM content syndication, targeted programmatic advertising, and verified B2B data. Their proprietary Intent-Acceleration Engine™ helps identify in-market accounts and distribute content effectively, enhancing lead-to-deal conversion rates. The company emphasizes data quality and compliance, ensuring that all leads are fully opted-in to clients' privacy policies. ProspectBase serves B2B companies worldwide, helping them engage key decision makers, shorten sales cycles, and increase deal sizes through tailored ABM strategies. Their experienced leadership team drives the company's commitment to maximizing ROI and campaign effectiveness.