Showpad

Showpad is a technology company based in Ghent, Belgium, that specializes in mobile sales enablement applications. The company develops software that helps businesses create and manage customized sales and presentation applications. These applications allow sales teams to efficiently distribute content to tablets and other mobile devices, enhancing customer engagement during sales interactions. The Showpad platform includes tools for content management, enabling businesses to tailor sales materials to meet specific needs and audiences. It also provides analytics and insights into user activity and content usage, helping companies understand the effectiveness of their sales content and its impact on performance. Showpad serves businesses across various industries, including technology, manufacturing, and professional services, focusing on improving sales effectiveness and team productivity.