Woopra

Woopra by Appier is a California-based company that specializes in real-time customer journey and product analytics through its SaaS platform. Founded in 2008 and acquired by Appier in 2022, Woopra helps enterprises gain insights into customer behavior by tracking and unifying data across various touchpoints, including marketing, sales, product, and support. Woopra offers a range of services, including customer journey analytics, product analytics, and marketing automation. Its platform allows businesses to visualize user journeys, capture detailed user behavior, and trigger personalized communications based on user actions. With over 50 one-click integrations, Woopra enables seamless synchronization of customer data from various external tools. The user-friendly interface empowers teams to make data-driven decisions quickly, fostering collaboration across marketing, sales, and product departments. Following its acquisition, Woopra has enhanced its capabilities within a next-generation AI-powered Customer Data Platform, further improving analytics and visualization for businesses globally.