Ghost

Ghost is a data-driven distribution platform that connects top brands with vetted buyers, focusing on surplus and wholesale merchandise. Founded in 2021 by Dee Murthy and Josh Kaplan, the company is headquartered in Los Angeles, California, and has rapidly expanded to employ over 100 people. The platform allows brands to manage and sell their surplus inventory effectively. Sellers can control distribution channels, set prices, and choose where their products are sold, ensuring brand protection and maximizing recovery on unsold inventory. Ghost supports various product categories, including streetwear, apparel, footwear, beauty, and home goods. It features built-in controls for brand protection, data-driven insights for inventory management, and a network of vetted buyers for secure transactions. The marketplace is exclusive to approved members, maintaining confidentiality for both buyers and sellers.