Paddle

Paddle is a London-based technology company founded in 2012, specializing in a unified platform for Software as a Service (SaaS) businesses. The platform integrates various functions, including billing, payment processing, subscription management, revenue recovery, analytics, and customer support. This comprehensive solution helps software companies streamline their operations, allowing them to focus on product development and customer success. Operating globally, Paddle serves over 3,000 software customers across more than 200 markets and 245 countries and territories. The company targets SaaS companies, developers, small and medium-sized businesses, and product managers, with a strong presence in regions like Australia/New Zealand and Western Europe. Paddle emphasizes localization in payment methods and checkout experiences to enhance conversion rates in diverse international markets. A key feature of Paddle is its role as a Merchant of Record, managing global payment processing, fraud management, and compliance with international sales tax regulations. This model allows clients to offload complex payment and regulatory tasks, enabling them to concentrate on their core business. Paddle operates on a transaction-based fee model, aligning its success with that of its customers.