Sightly

Sightly is a marketing technology company that specializes in real-time digital media solutions. Their core innovation, the Brand Mentality® platform, uses AI to help brands respond authentically to breaking news and cultural moments. This platform enables fast, values-driven marketing across various digital channels, including YouTube, TikTok, Connected TV, and programmatic video advertising. Founded in the United States, Sightly operates remotely with a team of 51-200 employees and has offices in New York and San Diego. The company is recognized as a Google Premier Partner and is part of the YouTube Measurement Program, ensuring compliance with brand suitability and contextual targeting. Sightly offers three service models: Full-Service Media, Self-Service Media, and Decision Intelligence, all designed to enhance marketing ROI while maintaining authentic brand connections. Their methodology includes a four-phase approach to convert brand essence into actionable intelligence for effective video activation.