AdAdapted

AdAdapted is a mobile advertising technology company based in Ann Arbor, Michigan, founded in 2012. The company specializes in intent-based targeting for Consumer Packaged Goods (CPG) brands, agencies, and retailers. AdAdapted enhances purchase intent by integrating products into digital shopping lists and carts, helping clients reach verified shoppers during key decision-making moments. The company offers a range of advertising solutions, including intent-based targeting, multi-channel advertising, and flexible platform options such as managed-service, self-service, and SaaS solutions. AdAdapted focuses on engaging mobile users, targeting over 110 million shoppers in the U.S. who utilize mobile devices for grocery lists. The company has experienced significant growth, achieving a 38% revenue increase in 2022 and earning recognition in various industry rankings for its rapid expansion and innovative advertising platform.