Adfire Health

Adfire Health is a healthcare marketing company that specializes in data-driven digital marketing solutions for healthcare professionals (HCPs). With over two decades of experience, the company has built a comprehensive platform featuring more than 8.3 million records of first-party HCP data. This extensive database allows for precise targeting and effective marketing campaigns tailored to the pharmaceutical, medical device, healthcare supply chain, and biotech industries. The company offers a range of services, including digital engagement strategies that provide relevant disease state education and support for brand launches. Following its acquisition by Health Union in 2024, Adfire Health has enhanced its offerings by integrating its HCP data with Health Union’s patient data and technology. This collaboration enables the delivery of integrated marketing solutions that connect brands, care teams, and patients, ultimately aiming to improve healthcare outcomes.