Allure Security

Allure Security is a cybersecurity company based in Waltham, Massachusetts, founded in 2009. The company specializes in online brand protection, focusing on detecting and mitigating digital impersonation threats such as spoofed websites and fraudulent social media accounts. Their services include an AI-powered detection system that scans millions of digital assets daily, along with a multi-pronged response strategy that incorporates blocklisting, decoy data deployment, and takedown services. Allure Security's technology is rooted in research from Columbia University and is designed to identify subtle impersonations that traditional monitoring tools may miss. The team comprises experts from various cybersecurity backgrounds, including veterans from Fortune 100 companies and military service. The company serves a range of sectors, particularly financial services and e-commerce, and has received recognition for its brand protection software. Allure Security aims to preserve brand reputation and protect customer data, ensuring that only genuine digital representations of brands exist online.