Blue Triangle

Blue Triangle is a technology company based in Mechanicsville, Virginia, specializing in digital experience optimization. Founded in 2011, the company aims to enhance online customer interactions by identifying and addressing friction points that can impede revenue growth. The company offers a comprehensive platform that provides insights into customer friction across digital experiences. Key features include revenue opportunity analysis, which quantifies the cost of friction on web pages, and tools for web performance and marketing analytics. Blue Triangle also focuses on optimizing Core Web Vitals (CWV) to improve search engine rankings and user experience. Additionally, the platform helps businesses maximize conversions by identifying effective user paths and quantifying potential revenue recapture. Blue Triangle is trusted by product management teams at over 150 enterprise brands, showcasing its impact in the industry. Daniel Foss serves as the Interim Chief Technology Officer and Global Head of Operations, bringing extensive experience in infrastructure and data management.