Foursquare

Foursquare is a technology company that specializes in location data and services, connecting the digital and physical worlds. Founded in 2009 by Dennis Crowley and Naveen Selvadurai, Foursquare initially gained traction with its social networking app, which allowed users to check in at locations and share their experiences. The company has since evolved to focus on providing location intelligence solutions for businesses. Foursquare offers a variety of services, including the Places API for developers, the Swarm app for social networking, and targeted advertising solutions through Pinpoint Media. Their Attribution tool measures the effectiveness of marketing efforts by linking online ads to offline visits. The Foursquare Knowledge Graph enhances location intelligence by mapping relationships between people, places, and devices. Additionally, the Sales Impact tool helps businesses evaluate the sales effects of their marketing strategies using location data. Foursquare's solutions are utilized by businesses across sectors like retail, hospitality, and advertising to optimize marketing strategies and improve customer engagement.