INCRMNTAL

INCRMNTAL is an AI-powered marketing measurement platform based in Tel Aviv, Israel, founded in 2020. The company focuses on incrementality measurement, allowing advertisers to assess the true incremental value of their marketing efforts across various channels without relying on user-level data. The platform utilizes causal data science and anomaly detection to evaluate how changes in operations, such as bid adjustments and budget shifts, affect key performance indicators like conversions and revenue. INCRMNTAL offers services including cross-platform analysis, automated micro-experiments, and conversational AI for generating actionable insights. Its no-code integration ensures quick deployment without the need for engineering resources. INCRMNTAL serves a diverse range of global clients, including Hopper, eToro, Binance, Autoscout24, Huuuge Games, and SEGA. The platform is designed to help marketers optimize their spending and align campaigns with business objectives while adhering to privacy regulations.