Nift

Nift is a Boston-based performance marketing company founded in 2014. It operates a commerce media network that focuses on delivering promotional gifts instead of traditional advertisements. With an annual revenue of $69.8 million and a team of 85 to 140 employees, Nift specializes in AI-driven customer acquisition and retention solutions. The company offers a fully managed performance marketing platform that includes campaign creation, audience targeting, data collection, and real-time attribution and optimization. Nift's services feature gift card distribution through partner networks, remarketing tools for nurturing leads, and API integration for seamless gift distribution. Its client base includes a variety of local businesses and national brands, such as Meetup, Nextdoor, Afterpay, Mindbody, and ParkMobile.