N.Rich

N.Rich is a Finnish technology company that specializes in Account-Based Go-To-Market (ABM) software platforms for B2B companies. It operates two main SaaS platforms: N.Rich and IntentHub. The N.Rich platform provides a comprehensive ABM solution that combines advertising, sales intelligence, and automation to help businesses effectively target and engage their ideal customers. IntentHub focuses on intent data, assisting sales, marketing, and customer success teams in identifying and prioritizing prospects based on behavioral signals. The company collects and processes various data types, including pseudonymized data and direct personal data, from millions of websites globally. N.Rich employs machine learning and algorithms to enhance this data, enabling targeted advertising and personalized marketing messages. Key features of the platform include real-time insights into customer behaviors, integration with CRM systems like Salesforce, and account-level engagement tracking. N.Rich is recognized as a Niche Player in the 2023 Gartner Magic Quadrant for Account-Based Marketing Platforms, highlighting its position as a leading European provider in this field.