Persona

Persona is a technology company that specializes in automated identity verification solutions. Their mission is to humanize online identity by helping businesses securely collect, verify, and manage user identities throughout the customer lifecycle. Founded in California, Persona leverages advanced technologies like machine learning and computer vision to provide a fully automated identity verification platform that completes processes in seconds. The core product is a flexible, modular identity verification engine that supports various verification types, including government-issued IDs, biometric verification, and Social Security Number verification. Persona's platform allows customers to design custom identity workflows tailored to their specific needs, enhancing user experience while managing risk. Key features include a dynamic flow engine, white-labeling options, proactive fraud detection, and compliance support for regulations like KYC and AML. Persona serves a diverse range of industries and is trusted by notable customers such as Coursera, Brex, and DoorDash.