Persona.ly

Persona.ly is a global mobile ad-tech company founded in 2011, focusing on programmatic user acquisition and re-engagement solutions for mobile applications. With offices in Israel, Korea, Japan, and China, the company operates worldwide, providing a mobile-first Demand-Side Platform (DSP) that emphasizes transparent and performance-driven advertising. The company specializes in user acquisition and re-engagement by utilizing data-driven programmatic advertising. Their algorithms analyze various data points to optimize ad bidding and targeting, ensuring effective outreach to users likely to generate high lifetime value. Persona.ly also creates immersive playable and interactive ads, enhancing user engagement and conversion rates. Their platform processes millions of ad requests per second, employing machine learning to refine bidding strategies and maximize return on ad spend. Additionally, Persona.ly offers market research sampling solutions, leveraging their DSP to gather insights while acquiring users. Overall, Persona.ly delivers targeted and scalable solutions for app developers across various sectors, including gaming and e-commerce, helping them grow their user base efficiently.