Revenue Roll

Tie, based in New York, specializes in digital marketing and advertising technology solutions, focusing on retargeting and real-time identity resolution for e-commerce and direct-to-consumer (DTC) brands. The company rebranded from Revenue Roll in mid-2025 to reflect its expanded capabilities. Tie's platform addresses the challenge of identifying anonymous website visitors, enabling brands to retarget them effectively across various channels, including email and ads. The company offers products such as real-time identity resolution, a redesigned dashboard for attribution and audience insights, and a unique ad financing solution that supports DTC brands with performance-based financing. This approach allows brands to scale their campaigns without cash flow constraints. Tie serves e-commerce and DTC brands looking to enhance customer acquisition costs and return on investment. Notable clients include Twillory, Rebag, and G.O.A.T. Foods, which have utilized Tie's solutions to grow their businesses. Founded in 2021, Tie has raised over $3.5 million in funding and operates under the legal entity Revenue Roll Inc.