RollWorks, a division of NextRoll

RollWorks, a division of NextRoll, is a B2B account-based marketing (ABM) platform that helps businesses align their marketing and sales teams to drive revenue growth. The platform is designed for organizations of all sizes, from those just starting with ABM strategies to established enterprises. It utilizes proprietary data and machine learning to deliver targeted marketing solutions. The RollWorks platform identifies high-value accounts and engages them through various channels, including display ads, social ads, and behavioral email. It employs predictive analytics to prioritize accounts and optimize outreach, leveraging NextRoll’s extensive data infrastructure. This integration allows for personalized outreach and measurable campaign effectiveness. RollWorks serves B2B companies looking for scalable ABM solutions, enhancing sales-marketing alignment and account targeting precision. With a focus on democratizing access to advanced marketing tools, RollWorks aims to support businesses at different stages of ABM maturity, from startups to large enterprises.