🔬 The Practice Lab

The Practice Lab is a sales training company that applies the science of deliberate practice to enhance the skills of sales teams. It focuses on helping salespeople turn knowledge into actionable skills through live practice sessions and behavior-focused training. The company emphasizes that simply having information is not enough; effective skill development requires targeted and deliberate practice. By utilizing research-backed methods, The Practice Lab aims to improve sales performance, particularly in challenging economic conditions. Their training approach is designed to sharpen sales skills and enable teams to compete effectively in the marketplace.